The Martin Agency, 22squared, MRM McCann and Harte Hanks are among the big award winners of The Drum Marketing Awards USA 2019.
The results were unveiled at a black-tie ceremony in New York’s Edisson Ballroom on Thursday 11 April.
For it's work on Land O’Lakes, The Martin Agency took home the Grand Prix.
The agricultural cooperative collaborated with a Nashville artist and Grammy winning songwriter to rewrite farming’s most iconic song, Old MacDonald, into “She-I-O,” a power anthem celebrating female farmers.
“This multi-platform integrated campaign celebrated and recognised the impact of female farmers in the hopes of inspiring the next generation," said judge and head of marketing at the UK Department for International Trade, Clare Risman.
"Careful consideration of where their teenage audience lived and what they consumed created a layered campaign with rich, compelling content timed to coincide with Women’s Equality Day, the metrics were impressive. The reframing of an iconic song partnering with country rock music legend earned considerable media."
The Martin Agency also won: Marketing Team of the Year, Cause Related, Consumer
This year, Neil Shah, global marketing director of Diaego chaired the judging panel and awarded the Chair Award to 22squared for its work with The Home Depot.
Shah said: “This work is fantastic. It started with a penetrating consumer insight, followed by a smart strategy coupled with an innovative industry-first execution that added real value to budding DIY enthusiasts and new home owners. All in all, a great campaign with some very strong results."
22squared also won: Social Media, Mobile
Another top win of the evening came from The Trade Desk’s Susan Vobejda who took home Marketer of the Year.
Judge, Qianna Smith-Bruneteau, digital marketing executive said: “Programmatic technology promises to make the ad buying system more efficient. Under Susan Vobejda’s leadership, awareness for The Trade Desk, a cloud-based media buying tool, recorded 50%-plus sales growth each of the last two years.
“Susan is a strategic marketer, who drove meaningful business impact that helped accelerate the global growth of the The Trade Desk in 2018. The YoY revenue achievements of The Trade Desk clearly stood out within this category and gave Susan the undeniable edge as Marketer of the Year.”
Snapping up the Brand Development award is Roald Dahl Story Company for Roald Dahl's Imaginormous Challenge.
Member of the judging panel, Jim Rosenberg, chief communications officer at Accion said: “The Imaginormous Challenge exemplifies the very best of marketing in 2019. It seamlessly integrates creative with tech; has a clear call to action; offers a way to foster and strengthen community; and overall an invitation to co-create content whilst helping fulfill a deep social need.
"It makes it cool to be a reader and a writer. Congratulations to the Roald Dahl team for bringing storytelling to life for a new generation of Americans.”
Other winners include: Saatchi and Saatchi for Marketing Agency of the Year; MRM McCann for B2B and Programmatic; Burns Group for Long Term Strategy and Brand Content; Imagination, The America's, Detroit for Best Use of Customer Insights and New Product or Service Launch; Havas Media for Global Integrated Strategy and Dungeons and Dragons for Event/Experiential.
Sponsors of these awards are: Yalber, Got Capital and Winmo