The Drum Recommends: Commended - The Finishing Post Design & Marketing Consultants: Ridgeons Done Deals Trade Offers Campaign
The Drum Recommends: Commended is highlighting The Finishing Post Design & Marketing Consultants who helped Ridgeons re-brand their trade offers 'Done Deals'.
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Ridgeons are one of the largest timber and builders merchants in the East of England. We’ve been working with them for a couple of years and have built up our knowledge of their industry to become an invaluable extension to their marketing team. Over our time working with the client we have strengthened their brand, created impactful campaigns and through our rebrand of their quarterly trade offers helped them to increase sales throughout their branches.
BRIEF
Ridgeons briefed us to re-brand their trade offers, which would then be rolled out across their quarterly publication, in-store point of sale, website and social media.
SOLUTION
We brainstormed the name generation, then developed the branding to appeal to their core target audience, the building trade. Following this we rolled out the look and feel for the publication, with bold colours and strong typography to give Done Deals an eye-catching impacful identity.
RESULTS
Done Deals was implemented across their branches. The design has also been applied to in-store point of sale items, such as shelf barkers and posters, website promotions and social media. We regularly produce the quarterly offers brochure and following the rebrand sales have shown a marked increase compared YOY with the previous year’s sales.
This case study and other interesting content can be found on The Finishing Post Design & Marketing Consultants's profile on The Drum Recommends.