In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.
Ridgeons are one of the largest timber and builders merchants in the East of England. We’ve been working with them for a couple of years and have built up our knowledge of their industry to become an invaluable extension to their marketing team. Over our time working with the client we have strengthened their brand, created impactful campaigns and through our rebrand of their quarterly trade offers helped them to increase sales throughout their branches.
Ridgeons briefed us to re-brand their trade offers, which would then be rolled out across their quarterly publication, in-store point of sale, website and social media.
We brainstormed the name generation, then developed the branding to appeal to their core target audience, the building trade. Following this we rolled out the look and feel for the publication, with bold colours and strong typography to give Done Deals an eye-catching impacful identity.
Done Deals was implemented across their branches. The design has also been applied to in-store point of sale items, such as shelf barkers and posters, website promotions and social media. We regularly produce the quarterly offers brochure and following the rebrand sales have shown a marked increase compared YOY with the previous year’s sales.
This case study and other interesting content can be found on The Finishing Post Design & Marketing Consultants's profile on The Drum Recommends.