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Manchester United launches diversity campaign as part of #AllRedAllEqual commitment


By Imogen Watson, Senior reporter

April 12, 2019 | 3 min read

Manchester United has launched a diversity campaign as part of its longstanding #AllRedAllEqual commitment to equality, diversity and inclusion.

Manchester United unveiled HATRED #AllRedAllEqual campaign

Manchester United unveiled HATRED #AllRedAllEqual campaign

Discrimination in football is one of the major challenges that the sport faces today. It is a sad reality that players and their fans are constantly at the receiving end of homophobic, racist, sexist and ableist rhetoric, which is found at football games, on social feeds and anywhere the game touches.

As part of Manchester United's endeavour to make progress in this area, it has launched a HATRED campaign that features members of its women's and men's teams. The campaign is part of its #AllRedAllEqual diversity commitment which launched in 2016.

Alongside banners, which will be displayed at Old Trafford East Stand, Manchester United's home stadium, a centre-circle flag will be placed on the pitch to mark the occasion.

It has unveiled a video to accompany the launch. The film features Manchester United players, including Anthony Martial, Juan Mata and Jesse Lingard from the men's team and Emily Ramsey and Martha Harris from the women's team.

In the film, each of the players discusses the campaign's message and gives their reaction to discriminatory opinions and anti-social posts.

Alongside the film and Old Trafford banners, the club's website and social media will feature messaging around the club’s opposition to discrimination and promoting the #AllRedAllEqual commitment to its diverse global fan base.

Since launching #AllRedAllEqual, the football club has set up an Equality Committee, with an executive management group that is responsible for leading equality from the top down.

Speaking about the campaign, Manchester United’s group managing director, Richard Arnold, said: “The club has worked closely with equality stakeholders to ensure our inclusion and diversity work supports a wide range of initiatives.

"We're privileged to have players, staff and supporters from diverse backgrounds, and embrace the responsibility we have to make a positive impact on everyone who visits Old Trafford and supports the club, no matter where they are in the world.”

Manchester United: HAT-RED

By Manchester United

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