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Creative Game of Thrones

Foxtel builds a graveyard for all the characters that have died in Game of Thrones


By Charlotte McEleny, Asia Editor

April 12, 2019 | 2 min read

Foxtel has built a Game of Thrones experience in Sydney in memory of all the key characters that have been killed off in the famously brutal series Game of Thrones.

The ‘Final Resting Place’ has been launched to promote the premiere of the final series of the show, which debuts this weekend and is being shown on Australia’s Foxtel.

The 2000-square meter experience is set at Fearnley Grounds, Centennial Park with sculptures that pay homage to the almost one hundred thousand individual deaths to have occurred throughout the series so far.

The campaign was brought to life by DDB Sydney, Revolver/Will O’Rourke and The Glue Society, and is promoted online via the ‘Grave of Thrones’ website and a set of social films and images.

For people who are able to visit the cemetery, there’s a map of the graves, as well as an audio tour, which helps people understand the detail behind each sculpture that represents an “iconic death”.

Many brands, including KFC in Hong Kong and HBO and its partners, have been upping the creative efforts as the eighth and final season starts.

Grave of Thrones by DDB Group

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