Rolling out the big guns for its launch, Disney is capitalizing on the popularity of its Marvel and Star Wars franchises to lure subscribers with a variety of spin-off shows which will expand each universe in a selection of new TV shows.
This includes a Marvel TV show in which Tom Hiddleston reprises his Loki character and a return to Star Wars film Rogue One, which sets the scene for a spin-off spy extravaganza called The Mandolarian.
These will be joined by episodes of The Simpsons as well as the films which first introduced their characters, plus all past and present cinematic releases including Captain Marvel.
Over time all existing Disney properties, including newly acquired 21st Century Fox content, will migrate to the service, once existing licensing arrangements expire.
The service will be available in America from 12 November at a cost of $6.99 per month.