Netflix is to turn its hand to publishing with a brand-new print magazine, conceived as a vehicle for it to pursue Hollywood’s affections as part of an escalating charm offensive.
Tentatively titled Wide the free publication marks the latest attempt by the streaming provider will seek to win over hearts and minds by publishing a series of interviews, essays, and interviews with the top talent behind its shows.
By speaking directly to its target audience Netflix will seek to inform Hollywood of its burgeoning roster of content and talent in its own words as it seeks to build credibility among the entertainment elite.
Netflix has already hired a team of writers and photographers to pull the 100-page plus tome together, including former Vanity Fair editor Krista Smith.
Readers will be able to get hold of the title in June to coincide with nominations for the Emmy Awards, with copies being distributed by Netflix direct to key individuals and events.
Still regarded as an industry upstart Netflix has been battling to dismiss claims that it fails to properly nurture new talent, avoids tax and undermines cinema.