VMLY&R tasks Andrew Dimitriou with leading new EMEA leadership team

Andrew Dimitriou

VMLY&R has capped its newly assembled EMEA executive leadership team with the appointment of Andrew Dimitriou as chief executive for the region.

Dimitriou joins ten other new arrivals across the business who will collectively shoulder responsibility for growing the agency’s capabilities, client partner relationships and connecting the network across disciplines.

Together the team will also oversee the launch of three regional centres of excellence in the UK, Poland and Turkey. He was previously president of Y&R.

Dimitriou, who brings two decades of industry experience to the role at the likes of Colgate and Xerox, said: “With this infusion of talent, capabilities and markets, we are creating the most relevant marketing company in the region.”

“For example, we’ve been working with Lavazza for five years, and they have expanded their relationship with us due to the capabilities of our new Technology Centre of Excellence. The teams in Milan and Poland are now enabled to deliver connected consumer experiences that embed the brand in people’s lives and drive Lavazza’s strategic business priorities.”

EMEA is one of VMLY&R’s fastest growing regions with 35 new business wins over the past six months alone, administered by a 5% rise in headcount.

VMLY&R was formed last year as part of a wider restructuring of WPP.

EMEA EXECUTIVE LEADERSHIP TEAM

Andrew Dimitriou, chief executive officer, EMEA

Jamie Mandelbaum, chief creative officer, EMEA

Saul Betmead, chief strategy officer, EMEA

Chris Wood, chief integration officer, Europe

Ann French, managing director, business solutions, EMEA

Dariusz Andrian, chief executive officer, VMLY&R Poland

Cecile Lejeune, chief executive officer, VMLY&R France

Simona Maggini, chief executive officer, VMLY&R Italy

Justin Pahl, chief executive officer, VMLY&R UK

Natalia Romanenko, chief executive officer, VMLY&R Russia

Arzu Unal, chief executive officer, VMLY&R Turkey

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