US Creative Work of the Week: PetArmor gets a paw up for its scruffy pup

By Kyle O'Brien | Creative Works Editor

April 10, 2019 | 2 min read

People love their pets, and a campaign by flea and tick prevention brand PetArmor shows an unbreakable bond between a scruffy dog and its owner as a way to promote its protective products.

The campaign for PetArmor from the brand’s new agency, Sterling-Rice Group, portrays pets as true members of the family and depicts how owners emotionally play the role of their pet’s armor — protecting them from dangers seen and unseen.

The spot opens with the crash of thunder and a streak of lightning as a dog home alone cowers in fear while its owner, knowing the pup’s fear of storms, rushes home to bring comfort. When he comes home, he cradles the dog with a loving embrace. The work closes the circle by conveying PetArmor’s role as a trusted name in protection for pets, just in time for the summer pest season.

For its real portrayal of the dog and human bond, The Drum’s readers voted the PetArmor campaign the US Creative Work of the Week.

See the work by clicking on the Creative Works box below.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

To stay up-to-date with all the advertising, design, and creative projects from around the globe, visit our Creative Works homepage.

PetArmor: You Are Your Pet's Armor by Sterling-Rice Group

By PetArmor

Overall Rating 5/5

Vote now


Industry insights

View all
Add your own content +