Partners + Napier has promoted senior vice-president Mike Baron from group creative director to executive creative director.
In his newly expanded position, Baron will continue to oversee creative work for the Rochester, New York-based agency’s growing health and wellness vertical, while playing a key role on the agency growth team and the operations team. He will also look to strengthen and expand the content studio to meet the ever-evolving needs of agency clients.
“Since the very early days of the agency, Mike’s personal creative contributions have helped shape our product, and his leadership style will continue to help us write our future,” said Sharon Napier, chief executive and founder of Partners + Napier. “Mike’s love for this business is contagious. He inspires everyone around him to push their limits and do their best work. We’re so proud of him for this well-deserved promotion.”
Baron’s work for Less Plastics UK claimed two Silver and two Gold Addy Awards at this year’s regional event, where he also took home the Best of Broadcast Award. In 2018, his work for the African Conservation Foundation was recognized in Lurzer’s Archive, and his work for Highmark Health won bronze and gold Effies.
“We’ve proven that great work can be done for any brand – in any industry,” said Baron. “I’m fortunate to be surrounded by a group of amazingly talented and passionate people, and I’m excited to see what we can do next.”
Prior to joining Partners + Napier, Baron spent time at Hill Holliday, Young & Rubicam, Saatchi & Saatchi, Crowley Webb & Associates and Eric Mower and Associates. He has worked on brands including PepsiCo, Delta Vacations, Capital One, Highmark Health, M&T Bank, TJX Corporation (Marshall’s) and Citibank Corporation, among others.