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Creative KFC

KFC's cheap chicken campaign has people shouting 'What the Cluck?'


By Imogen Watson, Senior reporter

April 10, 2019 | 2 min read

KFC has unveiled a zesty campaign with a punchy tagline that promotes its value chicken range.

KFC launched bold new platform

KFC launched bold new platform

Jestingly playing on the expletive phrase, KFC UK & Ireland wants its audience shouting 'What the Cluck?' at the price of its chicken on 'Wow Tuesdays' – its discount day in store.

To draw attention to KFC's discount day and its new hot wings bucket, Mother has created a series of bold 10- and 20-second films. Packed with a visual punch, the films capture the winning feeling of getting food for less.

Intended for a youthful audience, the spots each feature a group of young kids, who shout 'What the Cluck?' at KFC's value prices, before transforming into super-charged, dancing and dunking animated chickens.

The campaign will run on national TV throughout the year, supported with radio and OOH.

Discussing the campaign, Hazell White brand manager at KFC UK & Ireland commented: “With value, there is always the temptation to focus hard on the headline price. This can sometimes result in pretty functional communications, and feel a bit like wallpaper. Our aim was to showcase our elevated value range, but the creative taken up a notch.”

KFC: What The Cluck? by Mother


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