FCB Chicago has promoted Lisa Bright to executive vice-president, executive creative director. In her new role, she will oversee all creative work for Cottonelle, Kleenex, NextEra Energy, The Clorox Company and its diverse portfolio of global brands, including Glad, Liquid-Plumr, Pine-Sol and Renew Life.
Bright will continue to report to FCB Chicago’s chief creative officer Liz Taylor.
“Cottonelle’s most recent campaign, 'Downtherecare,' and her ability to lead the team in a quick-turn response after some networks banned the spots with ‘Freedom of Peach,’ is the perfect example of her relentless pursuit of creativity,” said Taylor.
In 2016, Bright was recognized by Business Insider as one of the Most Creative Women in Advertising. Over the last two years, her work for Glad has been awarded at Cannes, the Clio Awards and the London International Awards. Most recently, Bright served as a judge for the One Show and The Webby Awards.