Leeds-based integrated agency, Brass, has been selected to work on a six figure brief for meat free brand, The Tofoo Co., covering the creative brand development, paid media and PR.
Brass has been tasked with overcoming current public perceptions of tofu and bringing the unique taste of Tofoo to market by highlighting the handmade, authentic Japanese recipe and introducing customers to the protein alternative.
Over the next year, Brass will be working on a paid media campaign with creative across Facebook and Instagram in addition to providing PR and influencer engagement support. These campaigns will be quirky and fun, to reflect the personality of The Tofoo Co.
David Knibbs, director at The Tofoo Co. said: “We’re thrilled to have Brass on board to help us dramatically expand the number of households who enjoy eating Tofoo every day. Naked Tofoo is already the best-selling tofu in the UK and is helping to transform meat free meals.”
Photo (L-R): Brass senior account manager Emily Huyton, The Tofoo Co. directors Lydia Smith and Dave Knibbs and Brass head of PR Lucy Baird.