Tesco Mobile appoints BBH London as creative shop
Tesco Mobile has picked BBH London to handle its multimillion creative account, replacing fellow Publicis Groupe-owned agency The Community.
The move will see BBH expand its relationship with the wider Tesco business, which it first picked up in 2015 / Tesco Mobile
The move will see BBH expand its relationship with the wider Tesco business, which it first picked up in 2015. It was handed the mobile business without a pitch and it's understood the business wants to bring its advertising closer in line with Tesco's grocery and banking advertising.
Tesco Mobile was launched 16 years ago, as a joint venture between Tesco and O2, it currently has around 5 million customers. Under The Community, its proposition has been focused on both price and how phones enable emotional connections and experiences.
Gareth Hussey, chief marketing officer at Tesco Mobile, said: "BBH was the obvious choice to help us take the business into its next cycle of growth with an ambitious brand communications and data-driven, customer experience focus. We look forward to working with the BBH team."
The appointment follows on from BBH London retaining Barclay's following a pitch at the start of the year. The first quarter also seen it appointed by Volkswagen Commercial Vehicles UK as its creative agency partner, and by Audi UK to launch a new digital experience for the brand.
The Tesco Mobile news follows on from reports late last week that BBH is poised to announce a round of redundancies in London that will see around 10% of its near-500-strong team affected.