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Chief behind new Fashion World spring campaign

Fashion World encourage shoppers to embrace bold colours with the launch of their Spring 2019 collection.

Fashion World has released its new 30-second Spring campaign, which will air on ITV, Channel 4 and Sky.

The spot is directed by Chief's Daniel Cohen, who also helmed the brand's Autumn/Winter 2018 spot.

In the spot, a model walks through her wardrobe and steps into a magical world full of colouful clothes and bright backdrops. Viewers are encouraged to make the most out of summer with Fashion World's seasonal collection.

"It’s always a pleasure working with Fashion World, Red C and Chief and I’m proud of the results. For 30 seconds you’re taken to a happy place with fun, color and magic," said Cohen.

Red C's art director Clare Absolon said: "By stepping beyond the wardrobe, we can showcase Fashion World’s full department offering – including fashion, homeware and leading electrical brands. There’s a great product range to work with and they’ve worked brilliantly against a pop colour palette."

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