Since November 2018, the banking group has been looking to pin down a new agency for one-to-one communications across all channels, including direct marketing, CRM, b2b and customer conversion.
Creativebrief handled the search, overlooking interest from a total of 14 agencies. Each competed to secure the account with Lloyds Banking Group includes financial brands such as Halifax and Scottish Widows. Proximity London, once a holder of the account, repitched and made it to an advanced stage of the process.
Xavier Rees, chief executive of Havas helia, said: “There’s a real momentum building at Havas helia. As well as being our third major win of 2019, Lloyds Banking Group – with its more than 30 million customers – is one of the most coveted customer engagement briefs in the industry.
“To win it against such strong competition is the icing on the cake. We’re incredibly excited to start working together.”
Havas Helia starts on the account immediately.