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10 questions with... Michael Scantlebury, creative director and founder, Impero

Michael Scantlebury, creative director & founder, Impero

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Michael Scantlebury, creative director and founder of Impero.

What was your first ever job?

My only paid job for someone else was delivering pamphlets when I was 10.

I was pretty quick to think 'fuck this' and since then, I’ve always done my own thing.

Which industry buzzword annoys you most?

Any of them designed to make the person saying them feel superior – ie most of them.

Who do you find most interesting to follow on social media?

I like @goodHQ on Instagram. Like the advertising industry, the news is designed to sell fear. But this outlet doesn’t.

Highlight of your career (so far?)

Winning The Drum's Agency of the Year Award at the Dadis.

What piece of tech can you not live without?

My oven.

Who or what did you have posters of on your bedroom wall as a teenager?

Nirvana and Smashing Pumpkins. It was the early 90s and in New Zealand we didn’t really take to Britpop.

In advertising, what needs to change soon?

The ivory tower and the elitist, toxic old boys’ club that is a hangover from advertising’s yesteryear and seems to be refusing to die. Not only because it’s fucking awful – but it’s also fucking boring.

What is (in your opinion) the greatest film/album/book of your life?

The Big Lebowski.

Which industry event can you not afford to miss each year and why?

Like most industry events, I choose to pass on this question.

What's the best piece of advice you have ever been given?

Be very careful what advice you’re willing to take.

See more installments of 10 Questions With... here.