Huawei brings the Northern Lights to London in P30 Pro stunt

Huawei has marked the UK launch of its latest smartphone, the P30 Pro, with a dramatic stunt to commandeer the skies above the Tower of London.

A laser art installation devised by immersive artist Dan Archer brought the Aurora Borealis direct to Londoners, a direct nod to the eye-catching ‘Aurora’ colour scheme of the phone.

Swapping charged solar particles for lasers and haze the outdoor display mimicked sights normally only found at more extreme latitudes.

Open to the public tonight and tomorrow between 20:00 and 22:30 the lightshow encourages Londoners to capture the event for posterity through photography, a nod to the P30 Pro’s own advanced low-light imaging technology.

Anson Zhang, managing director, consumer business group, Huawei UK, said: “Featuring the Leica Quad Camera System, the Huawei P30 series is rewriting the rules of photography.

“What better way to showcase the unparalleled photography capabilities of our flagship smartphone than to recreate the breath-taking natural phenomenon of the Northern Lights in London. Featuring technology that allows you to capture every detail and vibrant colours, even in the darkest of conditions, you’ll be sure to capture our London Lights in all their glory with the Huawei P30 Pro handset.”

Huawei was inspired to step in following the publication of research indicating that 34% of UK millennials’ placed viewing the Northern Lights at the top of their ‘experiences’ bucket list.

Huawei has been attempting to paint itself in a new light amid accusations that it is an instrument of the Chinese state.

Overall Rating
5/5 Vote

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.