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Creative Budweiser

Budweiser creates football pitch from recycled World Cup plastic cups


By Imogen Watson, Senior reporter

April 4, 2019 | 2 min read

An official sponsor of Russia's 2018 Fifa World Cup, Budweiser, has created a football pitch in Sochi made entirely of recycled plastic cups collected after the tournament last summer.

Budweiser creates unique football pitch from recycled plastic cups

Budweiser creates unique football pitch from recycled plastic cups

Following the World Cup final that saw France beat Croatia to the trophy, more than 50,000 cups were collected from Russian football arenas.

Now, the beer brewer has used the left-over cups to create a wear-resistant coloured coating for a pitch inside the new sports facility, 'The Budweiser ReCup Arena'

To commemorate the opening in Sochi, local football fans will be invited to 'The World Cup RePlay' - the first match to be played on its red and white pitch.

Budweiser creates unique football pitch from recycled plastic cups

The director of AB InBev Efes, Konstantin Tamirov, said: "The Fifa World Cup is a celebration for millions of fans not only in Russia but around the world. Throughout the tournament, Budweiser surprised fans with its activations, gave them euphoric emotions, so we decided to create a unique facility – Budweiser ReCup Arena – specifically to extend this experience.

"Hopefully, this pitch will remind us of the past tournament and, probably, will help someone start a promising football career."

The new facility is part of Budweiser’s commitment to sustainability. The beer brand recently made the pledge that, by 2025, every single bottle of beer it brews will be powered with renewable electricity.

Symbols of '100% Renewable Electricity' are to be added to Budweiser packaging in markets in the US and UK where its pledge has already been achieved.

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