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The Drum Recommends: Commended Advertising

The Drum Recommends: Commended - Mr B & Friends Creative Ltd create smart family animations for Lightwave RF.

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By The Drum Recommends, Analyst

April 3, 2019 | 3 min read

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The Drum Recommends: Commended is highlighting Mr B & Friends Creative Ltd who created Smart family animations for Lightwave RF.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.

Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

Mr B & Friends created a new family of animated characters as part of a digital marketing campaign for smart home automation company Lightwave.

Lightwave offers cloud platform, applications and over 80 connected devices that together provide fully integrated remote control and monitoring of light, heat, power and security for the home. Its devices are sold online at Apple.com and in their retail stores around the UK.

The Smarts (Mr Smart, Mrs Smart, Charlie and Watson the dog) are the stars of the company’s online lighting campaign. In five films (one 90-second film and four 25-second clips) we discover how Lightwave lighting has synced perfectly to the family’s lifestyle – from waking up gently to bedding down in a cosy home.

The beautifully animated films were brought to life with a nod to the charming stop-motion style of beloved British children’s shows like Trumpton and Camberwick Green. The style provided an enchanting way to showcase the possibilities of Lightwave technology when it’s at the heart of the home. Mr B & Friends teamed up with Golden Mole Productions to produce the films.

The cross channel campaign included Google Display Network, YouTube and Facebook. To quote the film’s narrator: “how very, very clever.”

To find out more on Mr B & Friends Creative Ltd agency visit their Drum Recommends profile.

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