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Marketing Shiseido

Shiseido opens $360m research hub in Japan to spur creativity and collaboration


By Shawn Lim, Reporter, Asia Pacific

April 3, 2019 | 2 min read

Japanese personal care giant Shiseido has opened a research hub called the 'Global Innovation Center' (GIC) to improve communication and collaboration with consumers, researchers, and business partners inside and outside of Japan.


The GIC, which costs 40 billion yen ($360 million) to build, aims to achieve new, flexible and diverse working styles.

The GIC, which costs 40 billion yen ($360m) to build, has brought new research facilities and equipment to the space which it hopes will improve researchers’ creativity.

The first and second floors of the GIC are a dedicated open communication space where visitors and researchers can interact, based on the concept of “get inspired by beauty.”

The collaboration area on the fourth floor includes a lab for joint research with outside institutes and space for business negotiations.

Research facilities and equipment to support various fundamental research are installed on the fifth through fifteenth floors.

Shiseido plans to hire 300 more researchers to support its 1,200-strong research team by the end of 2020.

Marketing Shiseido

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