Reese Witherspoon surprises consumers with Crate & Barrel upgrades

Reese Witherspoon has been a brand ambassador for Crate & Barrel for a couple of years, and her upbeat nature and bright style seem a perfect fit for the home goods retailer. In her latest campaign, Witherspoon is sharing her hand-picked favorites for spring decorating and she’s surprising a couple of consumers in the process.

The actor has chosen a set of favorites designs for the spring season and those are featured on the Crate & Barrel site. The brand extends that with the next episode of her online and social video campaign series called ‘Out With the Old. In With the You.’

The series finds Witherspoon inspiring consumers to refresh for spring and make some easy swaps to bring their style together. The first video of the series introduced the concept of refreshing those pieces that are no longer in line with the “you” you’ve become as a home stylist. In the current episode, she visits two next-gen consumers (Rachel and Stephen) who are in need of a refresh to update some of the decor they’ve held onto for a bit too long.

Witherspoon helps them identify how their style has evolved and choose a new item to replace the old, with the equivalent of something fresh and new from Crate & Barrel that better reflects their current style. For Rachel, she gets rid of a worn couch and brings in a sleek new model that fits her home. For Stephen, a new bed for himself and for his dog, Louie, makes for an emotionally fulfilling reaction.

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