The Drum Chip Shop Awards is about celebrating pure, unadulterated creativity.
Got a great campaign idea for a product that doesn't yet exist? Enter it. Think you could improve an existing advert? Go for it. Got a concept for a brand you’d love to work for in the future? We want to see it. Whatever you're capable of, don't hold back.
On the judging panel this year is Proximity London executive creative director, John Treacy and Stein IAS chief creative officer, Rueben Webb.
The industry should be creating unadulterated work as it’s like sending your brains off to the playground, explained Treacy. “It’s a loosening exercise that keeps the creative muscle loose, away from the deadlines, pressures and constraints of client work.
“The Chip Shop Awards give creatives and brands the chance to play in the space between what we say and what we really think. To say the un-sayable, without getting fired.”
There are plenty of categories to sink your teeth into, including: Best Use of Honesty, Ad Most Likely to Start World War Three, Best Ad Without a Visual, Best Fake News, Best Parody, Best Use of Bad Taste and Best Use of Ambient.
Webb wants more proof that creative energy in advertising is the under utilised and under valued. “I love to see work that hasn’t been watered down by fear and doubt,” he said. “I am sure that’s what I’ll see from this years’ entries as we do every year.
“If you want to stand out, make me think until the penny drops. Brands are obsessed with immediacy but that’s as instantly forgettable as it is understandable. A memorable idea is one that makes the mind.”
More judges are to be announced. The entry deadline has passed, but you can still enter by applying for an extension. Download your entry pack now.
Sponsor of the awards are One Minute Briefs