By Imogen Watson, Senior reporter

April 1, 2019 | 2 min read

Strongbow has launched a brand campaign that celebrates people from all walks of life coming together in the great British pub.

Set in the north of England, the spot sees two friends passionately perform the 80s classic 'Together in Electric Dreams.'

Created by Otherway London, it stars real-life 'local heroes' Chris Kinley on guitar and Rob Waters on piano, who passionately perform for the crowd, who respond by joining in on their pub rendition.

This is the first in a series of adverts that will see 'local heroes' celebrated, and over the next couple of months, it will host 'Strongbow Nights,' to give musicians a platform to perform in pubs across the UK.

Discussing the brand campaign, Heineken's director, Emma Sherwood-Smith said: “Strongbow has always been famous for its iconic advertising reflecting the brand’s strong roots in the Great British pub.

"To remind people of all those great times in pubs, we have called upon actual local music heroes who are masters in creating an electric atmosphere that brings everyone together.

It launched today (1 April) on TV, VOD and social.

Strongbow: Strongbow: Refreshing People since 1960 by Otherway London

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