Moo gets physical with disco party to celebrate ‘design for everyone’
When most people get their business cards, it’s reason enough to do a little happy dance. But for printer Moo, it’s reason for a confetti-strewn disco party.
Moo's 'Let's Get Physical' campaign
London-based independent creative agency Mr President worked in collaboration with Moo’s in-house creative team to launch a new awareness campaign, putting the company front of mind for creative businesses around the world.
The ‘Let’s Get Physical’ campaign celebrates the joy felt by creative professionals and businesses when their designs are brought to life and printed on premium quality paper. The concept builds on Moo’s purpose, ‘Great Design for Everyone,’ and talks to people who live and breathe beautifully printed design.
The film opens on a designer who has finally finished designing his business cards at the end of a busy day. When he clicks ‘print’, his world explodes with glitter into dance and song as he enters the Moo world. The spot ends as he checks out his new business cards, smiling with a huge sense of pride.
“We wanted to capture the pure joy that people feel when they see their work come to life perfectly with the quality that Moo brings. As they’re such a playful brand, we were keen to tell this story in that way, too,” said Laura Jordan Bambach, chief creative officer and partner at Mr President.
“As the world becomes more digital, print has never been more powerful. It helps people make real-life, physical connections in a way that digital can’t. Moo helps creative people and businesses represent themselves and that in itself should be something worth celebrating — with a little glitter and a lot of disco.”
Stephanie Shore, chief marketing officer of Moo, commented: “This campaign perfectly captures that ‘pinch me’ moment that many of our customers feel when receiving their Moo packages — realizing that their business dreams have become a reality. We are eager for this new campaign to go live and build on the success of our previous work.”