The Drum Recommends: Commended - RUN2 Massively increase turnover for Revolutions Bars
The Drum Recommends: Commended is highlighting RUN2 whose campaign massively increased turnover at Revolution Bars.
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THE CHALLENGE
Renowned for their technology-driven approach, we were asked to implement a digital marketing strategy that reflected Revolution’s core values and connected with their female-dominated audience.
We quickly understood that Revolution was a brand that deserved to be at the forefront of people’s minds; they required an approach to match this attitude, both on a local and national level.
Whether it’s one of their famous Cocktail Masterclass or showcasing their latest Christmas party menu, providing online visibility and increasing conversions would be a crucial factor to the brand’s continued growth.
With each of the company’s bars offering their online users a choice of ten different packages to select from, it became clear that a highly sophisticated tracking system was needed to monitor progress at a granular level.
THE SOLUTION
With the optimisation of individual bar pages, we quickly became instrumental in how the brand communicated with their users at a local level
To help capitalise on the growing success of the birthday, Christmas and Cocktail Masterclass packages being offered, every bar was supported with an individual location page for each of these services
Comprehensive Google Analytics tracking monitored progress down to the smallest of details
We provided their most successful Christmas campaign to-date, with a dynamic content marketing strategy that increased the profile of the brand, spoke to their audience and influenced conversions
An array of Pay Per Click marketing strategies were also integrated into the wider digital approach to help drive relevant traffic towards specifically designed landing pages
The various and extensive A/B split testing methods that were integrated into the central core of the user journey have had a real impact on conversion rates
RESULTS
99% increase in organic traffic to Christmas pages
61% uplift in Christmas bookings
260% increase in birthday party bookings
To find out more on RUN2 agency visit their The Drum Recommends profile.