Modern Marketing

Business on the move including McDonalds, Smeg, Drinkaware, Babbel, and more


By Imogen Watson | Senior reporter

March 28, 2019 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week features McDonalds, Girlgaze, Eddie Stobart, Smeg, The Monkeys, Grey Consulting, and more

Global wins

AccorHotels has appointed Ogilvy as its global agency of record for global loyalty program.

EMEA wins

Grey Consulting has set itself apart by way of a novel partnership with Makerversity.

Business on the move including McDonalds, Girlgaze, Eddie Stobart, Smeg and more

Business on the move including McDonalds, Girlgaze, Eddie Stobart, Smeg and more

Drinkaware has appointed The Corner to lead its advertising account.

Freesat has appointed Electric Glue and Roast to handle its media planning and buying, spanning TV and digital.

Havas Media has been appointed by Homebase to manage its media planning and buying.

Topdeck, Opihr and Bloom have appointed ZAK to focus on the U30s audience.

TherapeuticsMD has selected McCann as the agency of record for Annovera, a female contraceptive.

Nosto has selected technology PR agency CloudNine PR to handle its UK public relations.

XL Joinery has appointed Alchemy Media to handle its media planning and buying.

The Department for Digital, Culture, Media and Sport has appointed AKA to handle its media planning and buying across traditional and digital.

Smeg has appointed The Monkeys as its lead creative agency.

La Redoute has appointed Manchester’s R.O.EYE to increase new customer acquisition.

Whistlejacket London has been appointed by Harper Adams University to the university’s creative account.

This week's acquisitions

  • McDonalds has acquired the personalization platform Dynamic Yield.
  • Once Upon a Time has acquired the NYC branding agency, IdeaWork Studios.
  • FischerAppelt has acquired Philipp and Keuntje

Apac wins

Dentsu Aegis network’s digital agency, Dentsu Webchutney, has won the social and digital mandate for Britannia Timepass.

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Enero Group’s Frank has won the public relations account for language learning app Babbel.

Americas wins

Concept Farm is working with Hugo Neu Corporation for the brand relaunch of Kearny Point.

Wild Bill’s Olde Fashioned Soda Pop Company has selected creative services company Big Block as its creative agency of record.

Regions Financial has appointed m/SIX its agency of record.


Group IMD and Honeycomb have rebranded as Peach.

WPP-owned, Set Experience Group, has rebranded as Set Creative.

Girlgaze is launching a jobs platform called the Girlgaze Network.

Eddie Stobart has launched a new website, designed to promote the diversity of brands that fall under the Eddie Stobart Group.

Heckler has made its first international expansion, opening a studio in Singapore to service existing and prospective clients in south-east Asia.

Gut has opened a new office in São Paulo, which is the third office to open in less than a year.


London North Eastern Railway are looking to appoint three agencies to handle its strategic and creative, digital and CRM. The tender process is being run through Tenders Electronic Daily and is being supported by Creativebrief.

Pukka Pies are conducting a series of reviews to appoint agencies across PR and social, strategy and creative, and shopper. All three are being handled by Creativebrief.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to

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