The Drum Recommends: Commended Advertising

The Drum Recommends: Commended - Harrison Carloss: An uncompromisingly bold new branding look for one of Staffordshire's oldest - and youngest - creative agencies

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By The Drum Recommends, Analyst

March 27, 2019 | 3 min read

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The Drum Recommends: Commended is highlighting Harrison Carloss who have relaunched with a bold new branding look.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.

Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

Following its recent acquisition in December of last year by MyCleverGroup, HCL Marketing, Staffordshire’s longest running and most experienced marketing communications companies has relaunched under its original name of Harrison Carloss, with an uncompromisingly daring new brand identity.

Challenge - Rebrand

The rebrand continues an extraordinary period of transformation for the agency, which recently strengthened its creative, web and digital services offering for both new and existing clients with the appointment of key team members as part of its expansion plans.

Based at MyCleverGroup’s 20,000 sq ft HQ on Festival Park, Harrison Carloss is a full-service creative marketing agency offering a complete range of marketing services including web design, digital marketing, branding and marketing strategy, email marketing and direct mail, advertising, design for print and print management.

The agency comes fully loaded with all the resources and experience of a major full-service creative marketing agency, backed up by a highly motivated team renowned for having produced a long series of highly successful campaigns for a long list of well-known global, national and regional brands.

Results

Gareth Mobley, CEO of MCG, commented: “This fantastic new look for the agency resonates beautifully with our culture at MyCleverGroup, where our in-house capabilities go from strength to strength as we build on our world-class digital, app development, data analytics and cloud-based software systems.”

Rich Urwin, the agency’s newly appointed Creative Director, “This rebrand, with its provocative and audacious new style, says a lot about who we are now.

We’re building on the agency’s past successes with a vibrant, modern and ultimately cool new look, to take us to an even more successful future.

We’re not shy about our abilities. We want people to be in no doubt about who we are and what we can do for them. We’ve got a dynamic and innovative team of designers and developers, and we’re passionate about launching and growing brands, including our own, helping companies thrive in times of transformation and building products that shape industries.”

To find out more on Harrison Carloss agency visit their The Drum Recommends profile.

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