EA’s marketing department bears the brunt of mass layoffs

EA’s marketing department bears the brunt of mass layoffs

Video game giant EA is to take an axe to its marketing and publishing divisions with a decision to lay off 350 of its employees and shutter offices in Russia and Japan.

The scale of the brutal cost-cutting drive has been necessitated by an ongoing consolidation initiative which seeks to streamline decision making by removing duplicated roles.

In a statement confirming the retrenchment chief executive officer Andrew Wilson wrote: “This is a difficult day. The changes we’re making today will impact about 350 roles in our 9,000-person company. These are important but very hard decisions, and we do not take them lightly.”

EA has prepared a severance package for affected staff, including attempts to find alternative roles within the business for those affected.

The writing had been on the wall for the marketing team for several months after EA initiated a recruitment and travel freeze on the department.

The reorganisation comes five years after a 'fewer, bigger, better' push driven by EA being named as the 'worst company in America'.

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