In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.
The RAF Benevolent Fund is the RAF’s leading charity. Last year, they spent over £17 million supporting more than 55,000 current and former RAF members and their families.
We were approached by the charity to boost ticket sales for their Red 10 fundraising raffle, which gave the chance to win a limited edition Aston Martin Vanquish S Red Arrows Edition – car number 10, of 10 made.
Each single-entry ticket cost £20 so to determine the most effective way to increase sales, we initially ran the campaign across multiple channels. These included; paid search via Google Grants, social media, remarketing, display and YouTube pre-roll adverts.
As Facebook and Instagram proved to be the best performing platforms, we utilised numerous ad formats such as carousel, canvas, video and remarketing to target a range of profiled audiences. Paid search also enabled us to capture those who were searching for the raffle.
To ensure the highest ROI, the campaign was optimised daily with new advert creatives added frequently to keep the content fresh.
Our activity achieved over 60,000 tickets sales and raised a significant amount of money for the charity.
The lucky raffle winner, Humphrey Bradley, was “absolutely gobsmacked” that he had won the car and said; “I am totally shocked. I have never won anything in my life!”