Freesat appoints hybrid agency partnership as media partners

Roast will replace Havas as Freesat's media partner to join Electric Glue in a hybrid agency partnership.

Freesat, the UK’s subscription free satellite TV platform, has appointed Electric Glue and Roast as its hybrid agency partnership. Together they will cover TV work and digital media buying from the end of April 2019.

The Electric Glue/Roast partnership were appointed based on their strong experience in creating bespoke TV deals and expertise in the digital media space.

Electric Glue was founded by former ITV director of creative solutions Simon Orpin and is made up of BBH alumni Nick Kendall and Kevin Brown, while also backed by the agency's chairman, Sir John Hegarty. Roast, founded by Ollie Bishop, will deliver a collaborative round table approach with client, media, creative and media partners working together to achieve the same business goals. The agencies already work closely together on accounts such as Rightmove.

Electric Glue has worked with Freesat since September 2018 to focus solely on TV, but Roast will replace Havas which has worked with the satellite TV platform since 2008.

Simon Orpin from Electric Glue said: “We are delighted to have been appointed by Freesat as it enters such an important and exciting era of the business, working closely alongside Mr President’s great creative work and our media partners to drive the business proposition further with all lovers of great TV in the UK."

Oliver Bishop CEO and founder from Roast said: “This is a very exciting partnership for Roast; Our aim is to deliver a more collaborative way of working, with the client, media, and creatives all working towards the same goals in driving optimum performance across the media ecosystem.”

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