San Francisco-based independent creative agency Duncan Channon announced it has acquired Los Angeles agency A2G, which provides experiential, influencer and social marketing. The move will boost Duncan Channon’s integrated marketing offerings across paid, earned, shared and owned channels.
A2G’s nearly 15-year track record in creating connections with consumers in live and online spaces for top brands such as Gap, Nintendo and Citibank complements Duncan Channon’s expertise in building brands and driving business growth via strategy, advertising, design and media planning. The deal comes on the heels of record annual revenue for Duncan Channon in 2018, as well as 15% growth in headcount.
A2G founder, president and chief creative officer Amy Cotteleer joins Duncan Channon as partner and chief experience officer (CXO). In her newly created role, Cotteleer will lead the creative development of social, influencer and live experiences that create two-way relationships between brands and customers. As a leader within DC’s creative team, she will ensure that integrated ideas for clients and prospects have online and offline experiences built into their DNA.
“This move is about much more than adding new capabilities. It’s about our shared vision to help clients achieve their business goals in the evolving world of integrated marketing. The days of buying attention are dead – and winning brands need to build relationships with consumers online and in real life,” said Andy Berkenfield, chief executive officer at Duncan Channon.