Burger King has signed as sponsor of the Mumbai Indians for the second year in a row, expanding its campaign to include a special Whopper burger designed for the season.
The brand will see its logo on the cricketer's shirts as well as an in-store activity to promote the new Mumbai Indians Masala Whopper, which will be on sale throughout the T20 League Cricket Carnival.
Rajeev Varman, chief executive of Burger King India, said: “I am delighted to announce our partnership with Mumbai Indians for the second consecutive year. Cricket has always proven to be the most impactful medium to connect with our guests and strengthen our brand visibility. This season we have pushed the boundaries to engage our fans in an exciting in-restaurant experience. With numerous engagement activities and a special menu dedicated to cricket fans, we are sure that our guests will have a Whopper of a time with this association.”
Burger King has also announced that it will be donating food in a competitive twist on the sport called ‘Sixes for Kings’. For every six hit on each wicket taken by Mumbai Indian players, the brand will give away Whopper meals to the girls of Avasara Foundation. The partner NGO provides the highest quality education to underprivileged girls in Pune.
The Founder of Avasara Leadership Foundation, Roopa Purushothaman, said: “We are grateful to Burger King for taking forward the ‘Sixes for Kings’ initiative this year as well. Our students are truly grateful for these Whopper Meals and the ongoing support for our organization. The ‘Sixes for Kings’ pledge means a lot to all of us.”