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The Drum

Zip Now London lines up Rooster PR to drive summer bookings

The 225-metre zip wire offers unique views of London’s skyline.

Zip Now London, the biggest, fastest city centre zip wire in the world, has appointed Rooster PR to drive summer bookings and build its corporate profile as the event returns to Archbishop’s Park for its third summer season.

Having hosted 75,000 customers to date, the 2019 Zip Now London event will feature four lines, meaning that more people can experience the feeling of flight together at up to 50kph across the London skyline.

Having worked with Zip Now to create the world’s first VR zip experience in 2018, Rooster’s new brief is to both drive seasonal ticket sales and promote Zip Now’s profile as a world-leading zip wire and outdoor adventure brand as it looks to expand in the UK and overseas.

Barry Shaverin, chief executive at Zip Now, said: “We’ve established Zip Now London as one of the city’s favourite summer experiences and we’re delighted to be partnering with Rooster as we expand.”

James Brooke, managing director at Rooster, said: “Zip Now London is an experience unlike anything else in the city; action and excitement matched with unique views of the London skyline, that you can do in your lunch hour. We can’t wait to make Archbishop’s Park our second office for the summer and tell the world about Zip Now’s brilliant offering, growth story and future plans.”