Think Jam bolsters strategy division with head of insight appointment

Louise Engelbertsen of Think Jam.

Entertainment marketing agency Think Jam has hired Louise Engelbertsen as its new head of insights as part of its ambitious international growth strategy. She joins the agency from WPP-owned The Social Partners.

Engelbertsen’s remit is to transform the agency’s insight and strategy capabilities across both new and existing clients. As data and insight are the starting point for delivering the strategic thinking and creative solutions that deliver real impact for clients, Engelbersten’s work will be instrumental in shaping Think Jam’s campaigns.

The hire adds to a busy twelve months for Think Jam with investment from Dorfman Media Holdings, and new client wins including TikTok, Penguin Ladybird, Bethesda and Sony.

Daniel Robey, chief executive of Think Jam, said: “We’re absolutely thrilled to be welcoming Louise to the business. We have built our senior team to deliver what our clients need now and in the near future. In Louise alone we have added an incredible amount of talent and experience, and we are actively recruiting for more.”

Engelbertsen, who will report to global strategy officer, Marc Maley, said: “To join Think Jam at this transformative stage in their journey is a wonderful opportunity and I’m genuinely excited about what we can achieve together."

Launched in London 2004, Think Jam operates offices in London and Los Angeles and works with brands including 20th Century Fox, HBO, Disney, PlayStation, TikTok, Universal, Bethesda, Sony and Netflix.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.