Think Jam bolsters strategy division with head of insight appointment
Entertainment marketing agency Think Jam has hired Louise Engelbertsen as its new head of insights as part of its ambitious international growth strategy. She joins the agency from WPP-owned The Social Partners.
Engelbertsen’s remit is to transform the agency’s insight and strategy capabilities across both new and existing clients. As data and insight are the starting point for delivering the strategic thinking and creative solutions that deliver real impact for clients, Engelbersten’s work will be instrumental in shaping Think Jam’s campaigns.
The hire adds to a busy twelve months for Think Jam with investment from Dorfman Media Holdings, and new client wins including TikTok, Penguin Ladybird, Bethesda and Sony.
Daniel Robey, chief executive of Think Jam, said: “We’re absolutely thrilled to be welcoming Louise to the business. We have built our senior team to deliver what our clients need now and in the near future. In Louise alone we have added an incredible amount of talent and experience, and we are actively recruiting for more.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Engelbertsen, who will report to global strategy officer, Marc Maley, said: “To join Think Jam at this transformative stage in their journey is a wonderful opportunity and I’m genuinely excited about what we can achieve together."
Launched in London 2004, Think Jam operates offices in London and Los Angeles and works with brands including 20th Century Fox, HBO, Disney, PlayStation, TikTok, Universal, Bethesda, Sony and Netflix.
Content created with:
Think Jam is an award-winning specialist entertainment marketing agency, proven to deliver communications strategy, consultancy and content creation to global clients across film, TV, gaming, the arts and publishing.Find out more