Modern Marketing

Business on the move including Volkswagen, Virgin Sport, Chevron, Etihad Airways, and more


By Imogen Watson | Senior reporter

March 22, 2019 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This weeks roundup includes Barclays Bank, EE, Mars, Snap, Etihad Airways and Chevron.

Global wins

Etihad Airways has appointed Crossmedia as its global agency of record.

Venturethree has won the Digital Marketing Institute's global rebrand project.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

EMEA wins

Orangetheory Fitness appoints Ketchum to lead London consumer communications.

Kitchenware brand Tala has appointed AgencyUK to oversee its marketing and communication channels for its online retail business.

Barclays Bank has emerged as a major backer of women’s football after agreeing to a record-breaking sponsorship package with the Football Association. It has also retained BBH London as its creative agency following a review which kicked off earlier this year.

EE and Mars have been named as the first UK partners for Snap’s latest advertising venture – Snap Commercials.

Virgin Sport has named AB InBev-owned brand Michelob Ultra as its official beer partner in a three-year deal spanning the Hackney Festival of Fitness & Hackney Half, Asics London 10K, and Oxford Half marathon.

Leagas Delaney has been appointed by non-profit Elephant Family to create an integrated global campaign.

Bigdog has been appointed by Volkswagen Commercial Vehicles in the UK.

Ultimate Boxxer has signed a broadcast deal with BT Sport.

WPR has been appointed by the National Trust Midlands to deliver a series of PR campaigns.

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Which? has appointed three independent agencies to handle its media planning and buying account. Craft Media London has been appointed its communications strategy, Goodstuff Communications will handle brand planning and buying and Brainlabs will look after digital performance planning.

Whistle Punks urban axe throwing has appointed John Doe as its UK PR agency.

Apac wins

McCann Shanghai has been awarded Skyworth TV’s global business in a multi-agency pitch.

Town Square has been appointed by Chevron as its agency of record.

Americas wins

M/Six has been named media agency-of-record for RegionsBank.

Direct Auto & Life Insurance has named Pereira O’Dell as its agency of record.

Humm Kombucha has named North as its agency of record following a review.


Three is seeking its first CRM agency to handle customer engagement.

KP Snacks has consolidated its creative business into two agencies. The ad accounts for Tyrrells, Popchips and KP Nuts have been put up for review.

PokerStars and Sky Bet are reviewing their global and UK media planning and buying accounts.


Jungle Creations has branched out at Advertising Week with the formation of a full-service creative agency headed up by Dylan Davenport.

Adtech startup Scibids has opened an Asia Pacific headquarters in Singapore, its first international office.

All Kantar services and offerings will be delivered under the Kantar brand name and all other brands will be retired.

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