US Creative Work of the Week: Sweet Baby Ray’s sauces it up

Sweet Baby Ray's campaign is the US Creative Work of the Week

This week was all about the sauce for The Drum’s readers, as Sweet Baby Ray’s newest ‘Double Down on Flavor’ campaign was voted the US Creative Work of the Week.

The multiple spot campaign showcases sauces that, when combined, can create one great flavor. Combinations include blending maple and sweet teriyaki flavors for turkey meatballs and pulled pork sliders, honey mustard and hot sauce for chicken fries, and honey chipotle and ranch for chipotle BBQ ranch nachos.

The campaign by New Hampshire-based marketing agency GYK Antler, is part of a larger partnership with Sweet Baby Ray's that includes recipe creation and content creation for social.

See the work by clicking on the Creative Works box below, vote for more favorites on the Creative Works home page and be sure to check out the latest batch of work here.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.