Leo Burnett and Fallon London has named Charlie Rudd, former Ogilvy and Mather London chief, as its new chief executive. He takes over from Gareth Collins who has moved to become chief executive of Mcgarrybowen UK.
Rudd, who departed the WPP creative agency last year, will take over the running of both Publicis Groupe UK agencies with a remit of building its Power of One model in the UK. He is reunited with former Annette King, chief executive of Publicis Groupe UK who made the move from WPP last year.
Prior to Ogilvy, Rudd worked within another Publicis creative business, BBH London, where he held a number of positions including managing director and chief operating officer.
King said: “Charlie joins at a really exciting time of change and innovation. I know that with his blend of skills and experience, he will bring strong leadership to Leo Burnett London and Fallon London and further collaboration across Publicis Groupe UK.
She added: “We would like to thank Gareth for his contributions to Leo Burnett London and Fallon London over the years and wish him well on his next journey.” Charlie Rudd, CEO Leo Burnett London, said: “I’m very impressed with the Publicis Groupe UK model and look forward to ensuring Leo Burnett and Fallon play a key part in its success. The opportunity to work with Annette again and her team at Publicis was too good to ignore.”