In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. Speaking live at The Drum Arms in London to Jen Faull, brands editor of The Drum, was Eduardo Maruri, president and chief executive of Grey Europe.
Before advertising, politics and football what was your first job?
I was a soccer coach.
Which industry buzzword annoys you most?
I hate blockchain. I don’t understand what it is. It sounds like an insult; ‘I’ll blockchain you.’
Who do you find most interesting to follow on social media?
A scuba driver who shares amazing pictures while he is diving. I love to see underwater pics. I’m a scuba driver so I love to see those.
What technology can you not live without?
Netflix - I watch a lot of movies and I still love movies.
On that note, what is the greatest movie ever?
Jerry Maguire - I love the scene with the goldfish. We all have our Jerry Maguire moment, don’t we?
What is your favorite advert?
The recent Gillette campaign, I love that, it’s just so amazing to see a classic male brand taking such a brave stand.
In advertising, what needs to change soon?
We need to put creatives at the top. Let’s put them in charge.
What is your favorite song?
One Bourbon, One Scotch, One Beer.
What is the best advice you have ever received?
Conversely here’s a piece of bad advice I was given a few months before I joined; ‘under-promise and over-deliver’ - I hate that advice. If you under-promise, you under-perform so that’s advice I wouldn’t give.
Will you ever leave advertising again?
Probably yes. Maybe back to politics.
Check out The Drum's 10 Questions With series here.