The Drum Recommends: Commended - Clarion Communications' Pop up Wine Store for Aldi

Clarion Communications' Pop up Wine Store for Aldi

The Drum Recommends: Commended is highlighting Clarion Communications who helped Aldi raise awareness of their new online wine shop.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.

Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

Aldi launched its wine eCommerce platform last month and came to us with two core objectives: to raise awareness of the new offering and drive online wine sales.

We came up with a campaign which would drive sales of Aldi’s wine online, shake up consumer perception of Aldi wines and communicate their quality, as well as generate media coverage to raise awareness of the eCommerce platform.

We launched a ‘futuristic’ Aldi wine store for a limited period. Its minimalistic design consisted of glass wine displays and stations lined with tablets where customers could try and buy their favourite tipples online. The stunt attracted high profile media coverage - including,,,, The Sunday Times Magazine and The Star - and boosted online sales revenue by 35%.

Results - our futuristic pop-up wine store boosted Aldi's online sales by 35%

To find out more on Clarion Communications agency visit their The Drum Recommends profile.

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