Advertising

Ocean Outdoor sees 15% revenue increase following acquisition spree

By Stephen Lepitak | -

Ocean Outdoor

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Outdoor Advertising article

March 19, 2019 | 3 min read

Ocean Outdoor has recorded a revenue increase of over 15% for its last financial year, following a spate of acquisitions across Europe, leading to a gross profit of £25.2 million.

Hailed as “a significant year” by chief executive Tim Bleakley, Ocean Outdoor acquired Forest Media in Scotland for £32m and of SCP Acquisition Topco Limited for approximately £200m. Another two deals have also been secured in the Netherlands with Interbest and Ngage Media for around £45m too.

Ocean outsoor

Ocean Outdoor sees revenue increase following acquisition spree

Alongside a number of new locations having launched across the UK, Ocean Outdoor also confirmed an exclusive, long term contract with Southampton City Council.

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As a result, billings increased year-on-year by 13.7% to £87.8m with revenue up 15.2% to £62.2m and gross profit increased by 13.8% to £25.2m. Digital Billings accounted for 92.8%.

"The successes achieved this year in developing and expanding our network, as well as our entry into the European market, are a testament to the strength of our team and the growing potential for DOOH,” said Bleakley.

"Looking ahead, management remains committed to the job in hand and delivering on our strategy, working alongside our talented teams who are already building on this momentum in 2019."

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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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