In response to an integrated marketing communications brief, AgencyUK will provide services including brand strategy, creative development, public relations and social media support for Tala.
The first phase of the 12-month communications plan is designed to inject a refined approach to the brand with the ultimate aim of generating greater awareness for Tala that engages with a younger audience, united through a love of baking and cooking.
Nick Squire, managing director at Tala, said: “AgencyUK has delivered a refined and innovative take on the direction for our brand, while not moving too far from Tala’s heritage - a connection to a simpler time when food was more wholesome and less complicated. It is clear that AgencyUK can apply a creative and dynamic flair to a wide cross-section of comms. We look forward to seeing the plan take shape.’’
Saman Mansourpour, managing director, AgencyUK, commented: “We’re thrilled to have expanded our portfolio of retail clients with our recent appointment by Tala. Building on our award-winning work with Welsh Lamb and successful experience working with retail brands such as Chang Beer, Ladbrokes and Original Stationery, we are delighted to apply our expertise to an inherently British brand that has such a strong heritage. Work begins with immediate effect, focusing on the development of compelling content for multiple platform rollout.”
AgencyUK are nominated for three categories at this year’s Drum Marketing Awards, in B2C Integrated, Retail & Ecommerce and Social Media.