The Wild serves as a replacement for Treehouse, its previous internal creative offer, with Davenport lending his own experience in social audiences, content and commerce to brands. By tapping into a network of social media brands, with a combined reach of 105m, The Wild seeks to elevate itself above the competition.
Armed with this real-time access to conversations and communicating directly with consumers, The Wild hopes to help brands build deeper relationships with their customers.
Davenport said: “The Wild is the antidote to agencies that fail to bridge the gap between the offline and the online worlds. Something brands are crying out for.
“We know communities and what matters to them; we know culture and how to affect it; we know commerce and how to supercharge it, and we want to help brands do the same. It’s an exciting time to start an agency and an even more exciting time to take the skills of an incredible company like Jungle Creations to a wider audience.”
Quick off the starting blocks The Wild has already begun an OOH campaign for men’s wellness brand Numan and a documentary series charting The National Lottery Good Causes.
Davenport arrived at Jungle Creations from Adam&EveDDB in January.