Stem cell research specialist Widecells Group has announced the formation of a new media and technology business as part of a wider rebranding to Iconic Labs.
The new business will be headed by chief executive officer John Quinlan and chief business officer Liam Harrington, who both arrive from social publisher Unilad, where they delivered a range of online marketing, content and technology products for its clients.
Executive chairman David Sefton commented: “Iconic Labs represents an exceptional opportunity for this Company. The skills and experience of the team in the new media marketing space, as shown through their track record at Unilad, the world’s largest social first publisher, can deliver an exciting and uniquely positioned business."
"The growth of this market is accelerating at an unprecedented pace; global mobile ad spend is projected to increase from US$138 billion in 2018 to US$212 billion in 2021. The team has the model to capitalise on this.”
Quinlan added: “We understand how to build a business and generate revenue in the new media space. We have a unique proposition, in an extraordinarily high growth area. On the back of revenue growth from pre-identified contracts in our Agency Consultancy division, we will roll-out a range of services, content and cutting-edge technology that target future generation audiences and establish a leading position in the new media sector.”
The moves follow Unilad’s sale to LadBible last October.