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Leeds City College hires We Are Boutique for media strategy

Leeds City College delivers course of learning to over 25,000 students.

Leeds City College, a member of Luminate Education Group, has appointed the channel agency We Are Boutique on a three-year media buying and planning contract, which will include all elements of paid digital.

A leading provider of education courses for 16-18-year olds and 19+ adult learners, apprenticeships and higher education markets, Leeds City College delivers programmes to more than 25,000 students. The College will open its new £63million Quarry Hill Campus this summer to house its Creative Arts and Social Science schools.

Leeds-based Boutique was chosen as the favoured agency to create digital-first media strategies for the college following a competitive 5-way pitch to the procurement and senior marketing teams.

Richard Lewis, Leeds City College’s director of student recruitment and marketing said: “Having heady growth targets means we need a fresh and dynamic team to offer a new strategy to student recruitment. We were really impressed with Boutique throughout the process and their consultative approach created real alignment between them and us.”

Boutique’s managing director, Simon Bollon, added: “A very exciting appointment off the back of a robust pitch process. Our ability to offer truly blended media and digital strategies made this a perfect match. We took a collaborative approach through the pitch process and we’re all very excited to be working with an ambitious, local brand and team.”

We are Boutique’s clients include Express Bi-folding Doors, Idealo.co.uk, Cognition Education, Safe.co.uk and Ryobi.

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