Sponsorship

McLaren and Coca Cola extend F1 sponsorship deal

By Jennifer Faull | Deputy Editor

March 17, 2019 | 3 min read

McLaren Racing has extended a partnership with Coca Cola after a pilot deal last year.

The British-based Formula One team announced on Saturday that it will continue the deal, which saw the Coke brand carried on a Formula 1 car for the first time, throughout 2019.

McLaren

McLaren and Coca-Cola extend sponsorship deal

The deal, which will be used to promote multiple Coca Cola drinks brands through the 21-race season from today (Sunday, 17 March).

Throughout the season, Coca-Cola will develop consumer events, activities at the points of sale, online promotions, and communication.

Ricardo Fort, vice president of Sports & Entertainment Partnerships at Coca-Cola, said: “We are excited to extend and expand our relationship with McLaren for the 2019 racing season. Sponsoring McLaren will allow us to create unique consumer experiences around the world.”

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McLaren Racing chief executive Zak Brown said there had been a “positive reaction” to the 2018 debut as partners.

“I’m looking forward to us exploring the full potential of this partnership over the coming season.”

No financial details have been revealed.

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