CV-Library appoints Click Consult to deliver paid search strategy

CV-Library is one of the UK's leading independent job boards.

Independent UK job board CV-Library has chosen search and digital marketing agency Click Consult to deliver its paid search (PPC) strategy.

Founded in 2000 by Lee Biggins, CV-Library has grown to become one of the UK's largest online job sites, attracting over 10 million job seekers every month and holding the nation's largest database of over 13.5m CVs. CV-Library also has a US-based sister site, Resume-Library, which was launched in 2015.

In 2016, Biggins completed an internal buyout and now holds 100% of the shares. CV-Library, which now employs over 200 members of staff, is headquartered in Fleet, Hampshire, with regional offices in London, Manchester, Birmingham and Glasgow.

Pete Bass, head of candidate acquisition at CV-Library, said: "We're delighted to be working on our paid search strategy with the team at Click Consult, as we continue to drive high levels of traffic to our site each month. With their specialist search knowledge and impressive client portfolio, the team at Click Consult were the obvious choice for our business and we look forward to a successful partnership throughout 2019.

"At CV-Library we're continually optimising our user experience to boost conversion rates and deliver greater volumes of highly targeted candidates and applications for our clients' vacancies. As such, we believe that the relationship with Click Consult will build upon this success and help to improve our campaigns even further."

Click’s head of paid search (PPC), Dave Karellen, explained the strategy: “Our starting point was to ascertain the value of each conversion by monitoring search funnels to track detailed data, allowing us to enhance CV-Library’s Google Ads campaigns based on searcher intent and therefore better apportion budget. We’ll approach this by thorough ongoing testing, optimising targeting, and focusing on customisation and personalisation.

“Our data-driven and creative strategies are proven to achieve long-term results for our clients, and we look forward to growing CV-Library’s visibility even further.”

Located in North West England, Click Consult is an award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC), with over 70 professionals employed and with a portfolio of over 60 clients from across the UK, Europe, Americas and Australia.

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