Burger King takes on Starbucks by offering a coffee subscription model
Burger King is taking on the big coffee vendors like Starbucks by offering an affordable subscription-based alternative.
BK Cafe offers $5 per month subscription for coffee
BK app users can now sign up for the BK Café Coffee subscription. For $5 per month, guests get a small hot brewed cup of Arabica coffee every single day at participating restaurants.
To promote the offer, Burger King takes a jab at global java giant Starbucks and its prices in an ad that states: “Enjoy BK Café for a month for the price of a large cappuccino from Starbucks.”
The $5 subscription rate is only available by downloading the BK app. Those who do can use the offers tab on the BK app to sign up and open the app daily to redeem their small cup of brewed coffee.
“We continue to leverage technology to enhance our guests experience in our restaurants,” said Burger King's North America president Chris Finazzo. ”We are proud to launch our own subscription service where guests can now enjoy a hot cup of coffee every day for just $5 a month.”
The brand also recently released a mini documentary, directed by Independent Media's David Gelb and taps his experience directing the wildly popular Netflix series Chef's Table and Jiro Dreams of Sushi for a real but slightly tongue-in-cheek documentary about what goes into a cup of Burger King coffee.