The Drum Recommends: Commended is highlighting Giants and Titans who created a self-promotion campaign to celebrate their successes and raise awareness of Giants & Titans agency among potential new clients.
In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.
Giants & Titans celebrates success on The Drum Recommends
Background to the campaign
In 2018 we joined The Drum Recommends as a way of raising G&T’s profile, gaining some insights & feedback from our clients and finding new growth opportunities.
Having been in business for 5 years at the time and with a number of clients benefiting from our refreshing approach, we felt that having a strong presence on The Drum Recommends would add another layer to our self-promotion.
As the reviews rolled in we were enthused and excited to see that they were extremely positive - perhaps more so than even we could have hoped. So we created a self-promotion campaign to celebrate our success and raise awareness of Giants & Titans among potential new clients.
What we did
As an agency we believe in simplicity, so our campaign was simple in its execution.
We took the key stats from our Drum Recommends ratings report and used them to package a score card & pen. The score card asked marketing professionals to score their current agency against the same criteria The Drum Recommends uses to rate agencies - from client service to creativity, value for money to strategic thinking.
Part of our mission is to be the dominant creative agency in the city so we approached businesses in and around Birmingham and deployed a variety of marketing technologies to track the effectiveness of the campaign.
About Giants & Titans
G&T was started by 3 guys with a passion for marketing and creativity. Having worked at a number of regional & global agencies over our 15+ year careers, we saw an opportunity to create a different kind of agency. One that not only creates amazing work, but also treats clients honestly and with respect and focuses on client satisfaction rather than revenue. So Giants & Titans was created.
Our philosophy is called “Beautifully Crafted”, a concept born out of the passion we put into each and every project we work on.
Beautifully Crafted means we obsess over our work, never let our clients down and constantly push the boundaries of creativity to solve communication challenges across every channel around the world.
The ratings we enjoy on The Drum Recommends, and the fact we’ve never been fired by a client, show us that our approach is working. Our team of superstars works with many household names like NIVEA, Kaspersky Lab, Kumho Tyre, MG Motor, Ellesse, Birmingham City University and many more across the UK and Europe.
Because we’ve been so busy over the years we’re something of a hidden gem.
These 3 facts, of which there are plenty more, give a flavour of our capability:
• Our work is used by Facebook as a benchmark of creative excellence.
• We created & installed a 17 metre interactive wall at The University of Wolverhampton Student’s Union, a first for the higher education sector.
• We launched the MG ZS, the most successful vehicle launch in the brand’s history. They show Beautifully Crafted in action and demonstrate that our creative & passionate approach gives tangible business results.