Creative agency Tommy has launched a new digital out-of-home division to help brands create interactive work and change the way screens are being used around the world.
The new division is called OOHTommy and will display work from Tommy Labs, a digital laboratory, where the agency tests, trials, and innovates for clients. It will be headed up in the Asia Pacific region by Tommy Singapore managing director Guo-You Chew.
OOHTommy has already worked with Netflix for its shows like ‘Lost in Space’, ‘The Umbrella Academy’ and ‘Mowgli’.
“OOH is such an important medium in the APAC region, and with the launch of OOHTommy we want to continue to be at the forefront of the ever-evolving space,” explained Chew.
In this age of digital advertising and always-on connectivity, it’s so easy to skip past adverts, in fact, we’re trained to do it. That can change with out-of-home - and brands are taking notice. We want to offer consumers an experience they will never forget, driven by innovation and the hunger to impact people, which is why we’ve launched OOHTommy.”