The Drum Recommends: Commended - Cubo: Champions of the early start with Costa Express
The Drum Recommends: Commended is highlighting how Cubo helped Costa Express drive footfall during their most crucial period of the year.
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COSTA EXPRESS - FUELLING BRITAIN
WHAT WAS THE BRAND’S PROBLEM?
The cold winter months are a crucial sales period for big coffee brands. How could we drive footfall between December and February?
HOW DID CUBO OUTSMART THE PROBLEM?
There’s a forgotten workforce out there, who get up early to keep Britain moving. So we celebrated these “Champions of the early start” with a joined-up push across the media they’d encounter on the way to work: roadside posters, POS, radio and geo-targeted mobile ads in Satnav: all driven by a single, compelling idea.
We recast Costa coffee as a new kind of ‘fuel’: powering the country’s hardest workers through Britain’s toughest season. When these unsung heroes need great coffee most, Costa Express comes to their rescue.
WHAT WAS THE IMPACT OF OUR WORK?
Facebook ads had recall rate of 9.88% (industry average 5%)
Radio ads had listen-through rate of 94% (industry average 90%)
“These are crucial months for sales. Your idea didn’t just deliver the boost we were looking for, it created a lasting platform for our brand. The smart use of channels was extremely effective.” Costa Express
This case study and other interesting content can be found on Cubo's profile on The Drum Recommends.